Your business has a Facebook page, a Twitter account and a LinkedIn presence. Depending on your market, you might be on Instagram, Pinterest or any other social networks. It's a great way to engage with your existing and prospective clients on a day to day basis and ensures you are front of mind.
By creating a social media strategy for your event, you will further stimulate engagement, enhance the audience experience, increase positive brand association and sustain the buzz long after the event has finished.
The first thing to ensure is that you are choosing the right channel to address your audience. Each platform has its own character, which affects the kind of material shared and how likely the audience is to get involved.
Build the Buzz
Publishing pre-launch content, such as teasers and images from previous years, gives people a flavour for the event and it’s also a cost-effective way to sparkle the interest of prospective clients. Creating a hashtag is also key to build engagement before, during and after the event.
A Picture Speaks a Thousand Words
User-generate images and videos posted on Twitter, Instagram or Facebook will capture what it’s like to be on the inside, providing a powerful message to those on the outside. We offer an innovative Photography package that allows you to be ahead of the game, with professional images delivered in real-time and ready to be uploaded on your favourite social media.
Make it Fun
If you want to get people talking about your events, you need to do things that make you stand out from the crowd. We created a Social Media Wall package that does just that. A winning combination of Live Social Wall displaying your chosen hashtag from Twitter and Instagram, Professional Photography uploaded live and Social Media Management - all to revolutionise the audience experience.
“MSP covered everything that we needed in one place. We just sat back as we received the compliments from our guests about how great the Social Wall was.”
#CannesDo, Professional Liverpool
Get Social with MSP! Speak to our Digital Expert to find out more firstname.lastname@example.org